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Have you ever thought that how is daily usage product available so easily?
By the time you complete your day, a company fulfils the basic needs of a billion people. From the kicking off your day till you go to bed all the products required by you are made available with such ease, so have you ever wondered how this is possible. Don’t worry just stick to your screen.
On the 17th of October, 1933 Unilever came to India and registered itself as Hindustan Vanaspati Manufacturing Company and later it was named as Hindustan Unilever Limited in 1956. Today HUL is one of the leading brands in India in the FMCG(fast-moving consumer goods) sector. The company provides 35 brands in 20 different categories of daily usage products like skincare, deodorants, tea, coffee, etc. The company has sales of 38,273 crores in 2019-20. HUL is a subsidiary of Unilever from England which is the world’s leading supplier of FMCG products in more than 190 countries with annual revenues of 52billion euros in 2019. The Unilever has 67% of holdings in HUL. The company has employees, 21000 people, till date which is a pretty huge number. The company strictly follows the etiquettes framed by them.
In India is a country with a very huge number of retail shops almost 1.3 crores from which 65laks shops sell products of HUL, The only reason for this is the strong distribution channel of the company in India. After entering to Indian market the company very specifically found out their distributors and started building a strong presence through the channel of distributors. The company had a unique criterion for the selection of the distributors by finding a distributor with an ideal sales team and the current stable financial position of them or the distributor has the capacity to block their products and french money out of that, also finding out the customer base of the distributors, is that particular person worthing the trust of others in his own network and proper connection with the retailers. The current portfolio of the products and knowledge level is also considered along the side with moral values. By all these aspects they found out their ideal distributors and made a proper payment cycle for that. With the growth of the company, they also managed due diligence with the distributors which made the task easy for them. Now HUL is in the roots of India with this distribution channel. They give exciting aspirational packages and great offers that the distributor can’t refuse to close the deal. The company managed trust and goals parallelly which is the strongest point for the HUL. Today HUL provides the product that is required with the start of the day till the end. The company has divided its products into 4 different segments personal care, food, refreshment and home care. The company has 400 different products. You can find some of the brands and products by HUL in the photo.
(pic:- https://www.learnstockmarket.in/ )
The company’s name is so huge that it is known as the “FMCG giant”, the company on expanding its network in the whole country and kept acquiring the different brands. Many products of some well-known brands are not available in remote areas of India but products of HUL is easily accessible everywhere. The advertisement you see on your television of different brands are already acquired by HUL. From the toothpaste, you use for cleaning till the dessert you eat after meals the company has taken that position in India where the 2nd best FMCG CEO tells I have faced and crossed everyone but I can,t compete with HUL. HUL has its own brands of salt, coffee, tea, soup, ice cream, washing powder, soap, purified water, deodorant and the list has no end. 75% of the things that you use is by the company HUL. the company has such a brand image in India the people think the company is originated from India they don’t know the products they use are from a subsidiary company of an international brand. The only non-indian company according to me is not much affected by “Aatmanirbhar Bharat”.
Success oh HUL
First of all the company sells the products affordable by everyone and almost all the middle-class family in India at least use a product by HUL which provides the company with a large customer base. The emotional touch by the company in their advertisement adds a unique value and connection with the product. The company always did individual marketing of their products. The proper distribution channel around the country has been an excellent move by the organization and the main reason for the success of HUL. Availability of products with ease even in case of the nationwide lockdown the people required the products as basics necessity. Acquiring business has been the best success of HUL as it has acquired many big companies and made the products under them. And most importantly HUL abides with the values of action, caring, courage and trust with their employees.
